RushmoreDrive.com announced today that it has reached an agreement to deliver site and Web search results for Vibe.com, the website for Vibe magazine. RushmoreDrive, a Charlotte-based company that launched a year ago, replaces Google as Vibe's search engine.
RushmoreDrive is billed as the first-of-its-kind search engine for the black community, and it was launched essentially to take a chunk out of Google's dominance over Internet search engines. According to RushmoreDrive, which is a subsidiary of InterActiveCorp (IAC owns dozens of brands including Ask.com, Match.com, Citysearch.com, and Evite.com), it will make available its proprietary identity search platform to Vibe.com. Vibe's new results will include text-based results as well as images, videos, and other custom results tailored to the Vibe audience.